Cranial Inc.has newly set up a website where customers can obtain information as well as buy its products.It notices that people who visit its website are instantly interested in the products,and 85% of the visitors end up making purchases.However,it also notices that the number of visitors are very low as they don't find it on their searches very often.Which of the following should Crayola include in its IBP campaign to increase its website's visibility and traffic?
A) Pop-under ads
B) Interstitial ads
C) Buzz marketing
D) Search engine optimization

Answers

Answer 1

Answer: D) Search engine optimization

Explanation:

When you search for a query and various websites pop up, the websites that you would most likely pick are the very first ones that you see and these websites are so high up because they have very good search engine optimization.

Search engine optimization increases the visibility of a website so that people can be able to find the website better. The major way it does this is by using keywords that people search. Cranial Inc. needs to work on its Search engine optimization so as to increase traffic to their website.

Answer 2

Answer:

D) Search engine optimization

Explanation:

Search engine optimization (SEO) can be defined as a strategic process which typically involves improving and maximizing the quantity and quality of the number of visitors (website traffics) to a particular website by making it appear topmost among the list of results from a search engine such as Goo-gle, Bing, Yah-oo etc.

This ultimately implies that, search engine optimization (SEO) helps individuals and business firms to maximize the amount of traffic generated by their website i.e strategically placing their website at the top of the results returned by a search engine through the use of algorithms, keywords and phrases, hierarchy, website updates etc.

Hence, search engine optimization (SEO) focuses on improving the ranking in user searches of a particular website by simply increasing the probability (chances) of the website emerging at the top of a web search.

In conclusion, Crayola should include search engine optimization (SEO) in its IBP campaign in order to increase its website's visibility and traffic.


Related Questions

what do you know about the world of work?

I would rly appreciate anyone's help asap, thanks in advance! (isn't business, it's career ed. I just put it to whatever subject was the closest).​

Answers

Answer:

The World of Work is a comprehensive K-12 curriculum solution aimed at early exposure for children to both self and career exploration in the ever-changing landscape of the global economy.

The target cost is __________. ANSWER Unselected reevaluating activities to reduce costs while satisfying customer needs Unselected the amount a customer is willing to pay for a good or service Unselected the maximum cost to develop, produce, and deliver the product or service and earn the desired profit Unselected the minimum cost to develop, produce, and deliver a good or service Unselected I DON'T KNOW YET

Answers

Answer:

the maximum cost to develop, produce, and deliver the product or service and earn the desired profit

Explanation:

Target Cost is Selling Price – Profit Margin

Target Cost = Selling Price – Profit Margin

Features of target cost

1. The price at which the good and service is sold is determined by market conditions

2. Cost reduction is the difference between current cost and target cost

Advantages if target cost

1. It ensures that a product being created is profitable

2. Due to the fact that the product is developed in line with consumers wants, it increases the sales of the product

Disadvantage of target costing

1. If cost estimate is wrong, it can lead to failure of the venture

What are variables used by Honda to segment the market? Why do they use those variables to segment?

Answers

Answer and Explanation:

Honda market segmentation is based mainly on three market segmentation factors: demographics, behavioural factors, and psychographic factors. Demographic factors include: income/household income, age, family size etc. Behavioural factors include: purchasing behaviour, buying patterns etc. Psychographic factors include: psychological traits that affect a person's consumption habits, e.g- people that attach prestige to cars, people that prefer expensive cars etc.

Honda makes use of these segments in understanding their market, thereby grouping it's consumers into various segments which share same buying patterns, motivations, interests, or habits. For instance, Honda's market is mostly focused at individuals who do not want pricey cars; cars that are affordable and at the same time durable. This market is mostly made up of middle income individuals, therefore Honda would group these consumers accordingly.

lolLloleoreniiwkv ibyuerw

Answers

Hhahahlool loolllol lol

Within his company, Vernon has set up a system with inputs, outputs, transformation processes, and feedback. He utilizes a management style that varies according to the individual and environmental situation, with a strategy for minimizing errors by managing each stage of production. Vernon is utilizing a ________ perspective. Group of answer choices

Answers

Answer:

contemporary

Explanation:

Since in the question it is mentioned that the vernon has set up the system having an input, output, etc also the management style should be changed as per the individual & environmental situation so here he applied the contemporary perspective for minimizing the errors so that the wastage could be reduced and helps in attaining the objectives in an efficient manner

A seller delivered a deed to a buyer at the closing. A title search disclosed no serious defects, and the title did not appear to be based on doubtful questions of law or fact nor did it appear to expose the buyer to possible litigation. The seller's title did not appear to present a threat to the buyer's quiet enjoyment, and the title policy was sufficient to convince a reasonably well-informed person that the property could be resold. The title conveyed would commonly be called

Answers

Answer:

A marketable title

Explanation:

A marketable title in real estate is on that is legally considered free from defect. Buyers will have no issues with accepting the title because there are no objectionable items associated with the title.

It means the property in question is free of easements, liens, encumbrances or other legal defects.

In the given scenario a title search disclosed no serious defects, and the title did not appear to be based on doubtful questions of law or fact nor did it appear to expose the buyer to possible litigation.

This is a marketable title.

9. The cost for a car is $500 000, a decountered of 5% will be offered if the money is peld within 1 year. What is the trade discount?​

Answers

Answer:

The trade discount is the discount of 5% equivalent to $25,000

Explanation:

The question parameters are;

The cost of the car, c = $500,000

The amount the car's list price is discounted = 5%

The duration over which the payment for the car should be made to receive the discount = 1 year

Therefore, the trade discount is the 5% of the list price, which is equivalent to 5/100 × $500,000 = $25,000

A trade discount is a reduction of the retail price of a good which a wholesaler or manufacture of the good gives a trader, which may be a wholesaler or a retailer based on certain agreements, when a group of goods or a particular type of goods is purchased

A company incurs factory overhead costs of $1,200 and applied $1,500. If the difference is considered immaterial, then the: (Check all that apply.) Multiple select question. Factory Overhead account has a credit balance of $300 before adjusting. adjusting entry will require a debit to Cost of Goods Sold. adjusting entry will require a credit to Cost of Goods Sold. Factory Overhead account has a debit balance of $300 before adjusting.

Answers

Answer:

Factory Overhead account has a credit balance of $300 before adjusting.

adjusting entry will require a credit to Cost of Goods Sold.

Explanation:

Given that the actual overhead is $1,200 so the same should be debited to factory overhead account

And, the applied overhead is $1,500 so the same should be credited to the factory overhead account

In addition to this, the applied overhead is more than the actual overhead

So, these two statements should be considered

who is the CEO of Amazon ​

Answers

Jeff bazzos is the CEO

The invention of the flying shuttle and the spinning jenny helped fuel the Industrial Revolution by making it possible for one person to do the work of many.

True
False

Subject: Career success skills

Answers

True I think tell me if I’m wrong

Amarillo Company experienced the following events during its first accounting period. (1) Purchased $5,000 of inventory on account. (2) Returned $1,000 of the inventory purchased in Event 1. (3) Paid the remaining balance in account payable for the inventory purchased in Event 1. (4) Sold inventory purchased in Event 1 for $5,000 to customers on account. At the end of the first accounting period what would be reported for Net Operating Cash Flow on the Statement of Cash

Answers

Answer:

$(4,000)

Explanation:

Calculation to determine At the end of the first accounting period what would be reported for Net Operating Cash Flow on the Statement of Cash

Inventory purchased on account $5000

Less Returned of inventory purchased $1,000

Net Operating Cash Flow $(4,000)

($5,000-$1,000)

Therefore At the end of the first accounting period what would be reported for Net Operating Cash Flow on the Statement of Cash is $(4,000)

The reported for Net Operating Cash Flow on the Statement of Cash will be $4,000,

Particulars                                                 Amount

Inventory purchased on account            $5000

Less Returned of inventory purchased  $1,000

Net Operating Cash Flow                       $4,000

In conclusion, the reported for Net Operating Cash Flow on the Statement of Cash will be $4,000,

Read more about Operating Cash Flow

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Initial investments contributed to a company are which of the following? A. Shareholder's Capital and Debt B. Debt and Retained Earnings C. Shareholder's Capital and Assets​

Answers

Answer:

The answer is C. Shareholder's Capital and Assets.

Explanation:

Stockholders' equity, also referred to as shareholders' or owners' equity, is the remaining amount of assets available to shareholders after all liabilities have been paid. It is calculated either as a firm's total assets less its total liabilities or alternatively as the sum of share capital and retained earnings less treasury shares. Stockholders' equity might include common stock, paid-in capital, retained earnings, and treasury stock.

Conceptually, stockholders' equity is useful as a means of judging the funds retained within a business.

Contributed capital, also known as paid-in capital, is the cash and other assets that shareholders have given a company in exchange for stock. Investors make capital contributions when a company issues equity shares based on a price that shareholders are willing to pay for them. The total amount of contributed capital or paid-in-capital represents their stake or ownership in the company.

Contributed capital may also refer to a company's balance sheet item listed under stockholders' equity, often shown alongside the balance sheet entry for additional paid-in capital.

5. Do a SWOT analysis for the business idea you chose in question 2 above. Describe at least 2 strengths, 2 weaknesses, 2 opportunities, and 2 threats for that company idea. (1-8 sentences. 4.0 points)

6. Make a list of at least 3 people you would want to give copies of your business plan to, and explain why you chose each of those people. (1-5 sentences. 3.0 points)

Answers

PART I

Answer:

The business idea is that of a Bakery that specializes in pastry that is mixed with fruits.

Explanation:

SWOT

Strengths

Unique Value Proposition which is healthier bread and cake recipes20 years experience in baking which translates to strong industry  knowledge

Weaknesses

Insufficient Equipment to go withWeak or zero visibility for new business

Opportunities

Little or no competition as the recipes are unique to meHuge demand for healthier pastry especially in my current location

Threats

The industry is heavily regulated and may be shut down if there are compliance issuesOne competition that knows what they are doing and combines pastry with healthy drinks such as smoothies. We don't do smoothies.

Part II

Answer:

The persons I would give the business plan to are:

My family An angel investor who I met on LinkedIn who supports small businesses and start-upsMy banker of over 20 years

I would give the business plan to my family members because they are the easiest people to raise funds from and also because family, can decide to contribute in cash or in-kind with no interest required.I would give the business plan to an angel investor because their funds are cheaper than those of the banks though a little more difficult to come byBanks always have the funds but the funds come at a higher cost than the first two.

Cheers

which term is used when businesses do not maximise output from given inputs ?​

Answers

Answer:

What Is Efficiency? Efficiency signifies a peak level of performance that uses the least amount of inputs to achieve the highest amount of output.

The Philips manufactures electric bulbs that have a length of life that is normally distributed with mean equal to 850 hours and standard deviation of 40 hours. Find the probability that a bulb burns between 780 and 834 hours.​

Answers

Answer:

The answer is below

Explanation:

The z score is used to determine by how many standard deviations the raw score is above or below the mean. The z score is given by the formula:

[tex]z=\frac{x-\mu}{\sigma} \\\\where\ x\ is\ the\ raw\ score,\mu\ is\ the \ mean\ and\ \sigma\ is\ the\ standard\ deviation.\\\\Given\ that:\\\\mean(\mu)=850\ hours,\ standard\ deviation(\sigma)=40\ hours[/tex]

For x > 780 hours:

[tex]z=\frac{780-850}{40} \\\\z=-1.75[/tex]

For x < 834 hours:

[tex]z=\frac{834-850}{40} \\\\z=-0.4[/tex]

From the normal distribution table, P(780 < x < 834) = P(-1.75 < z < -0.4) = P(z < -0.4) - P(z < -1.75) = 0.3446 - 0.0401 = 0.3045 = 30.45%

How do margin trades magnify both the upside potential and the downside risk of an investment position?

Answers

Answer and Explanation:

Margin trades work this way because they allow them to extend the amount of money invested regardless of whether the security's price drops or rises. In a more simplified way, we can state that the margin trade allows that even if the price of a security goes up or down, the invested money presents a percentage of gain or loss much bigger than the original value. This is because this money was deposited as a loan guarantee, allowing interest to run on it, increasing it.

EASY!! Please help!! 25 points

An entrepreneur wants to start a new business. She needs a huge amount of
capital to get started but is willing to divide the profits and control over the
company among a large group of investors. Which type of business would
best suit her needs?
A. Sole proprietorship
B. Partnership
C. Limited liability company
O D. Corporation

Answers

Answer:

Corporation

Explanation:

The type of business that would best suit the needs of the entrepreneur will be a corporation. Thus the correct answer is D.

What is an entrepreneur?

An entrepreneur refers to a person who willing to start his own business based on creativity and innovation by taking a high risk to achieve some profit to improve the standard of living of people and makes life easy.

An organization whose investors choose a board of administrators to handle its functioning is called a corporation. The corporation is accountable for the business's financial and operational stability.

In this instance, when an entrepreneur wants to launch a new firm. She needs a significant amount of money to begin starting but is prepared to divide the company's revenues and control among a big number of investors considered as a corporation will be best suited to her needs.

Therefore, option D Corporation is appropriate.

Learn more about Entrepreneur, here:

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Hãy lựa chọn một công ty sử dụng dịch vụ nghiên cứu marketing của các nhà cung cấp bên ngoài 1.Lý do công ty phải thuê ngoài 2.Những tổ chức nào đã cung cấp dịch vụ marketing cho công ty? 3.CÔNG TY THUÊ MỘT HAY THUÊ TOÀN BỘ CAC HOẠT ĐỘNG NGHIÊN CỨU MARKETING

Answers

uuuuuuummmmmmmmmmmmmmmmm.....

its goofub4bu4gb8f493h4gvfb89f4

Answers

Answer:

Cool so use english

Explanation:

AI Tool and Dye issued 8% bonds with a face amount of $160 million on January 1, 2018. The bonds sold for $150 million. For bonds of similar risk and maturity the market yield was 9%. Upon issuance, AI elected the option to report these bonds at their fair value. On June 30, 2018, the fair value of the bonds was $145 million as determined by their market value on the NASDAQ. Will AI report a gain or will it report a loss when adjusting the bonds to fair value? If the change in fair value is attributable to a change in the interest rate, did the rate increase or decrease? Will the gain or loss be reported in net income or as OCI?

Answers

Answer and Explanation:

A will report the gain at the time when the bond is adjusted to the fair value as there is a reduction in the far value of the liabilities that occured the gain. In the case when the fair value is changed so there is also the changed in the rate of interest due to this the rate of interest is rised.

Here A would be reported the gain in the net income as there is the change in the rate of interest due to the change in the fair value

In the case when there is the chaneg in the fair value of the bond so this is because of the change in the credit risk and the same should be shown in the statement of the comprehensive income as other comphrensive income

A product line refers to Multiple Choice a group of product or service items that are closely related in terms of needs satisfied, uses, customer group, outlets, or price range. the entire product category or industry. the variations within a product class. a specific product SKU that has a unique brand, size, or price. a product and all its ancillary services (warranties, financing, etc.).

Answers

Answer:

D) a group of product or service items that are closely related in terms of needs satisfied, uses, customer group, outlets, or price range.

Explanation:

Product line can be regarded as group of related products which is been

marketed by the use of single brand name which is been sold out by the same company in question, expansion of offerings by companies is done through addition of existing product lines, since consumer prefer buying from brand they know big before.

It should be noted that A product line refers a group of product or service items that are closely related in terms of needs satisfied, uses, customer group, outlets, or price range.

Rita: The original purpose of government farm subsidy programs was to provide income stability for small family farmers. But most farm-subsidy money goes to a few farmers with large holdings. Payments to farmers whose income, before subsidies, is greater than $100,000 a year should be stopped.
Thomas: It would be impossible to administer such a cut-off point. Subsidies are needed during the planting and growing season, but farmers do not know their income for given calendar year until tax returns are calculated and submitted the following April.
Which one of the following, if true, is the strongest counter Rita can make to Thomas' objection?
(A) It has become difficult for small farmers to obtain bank loans to be repaid later by money from subsidies.
(B) Having such a cut-off point would cause some farmers whose income would otherwise exceed $100,000 to reduce their plantings.
(C) The income of a farmer varies because weather and market prices are not stable from year to year.
(D) If subsidy payments to large farmers were eliminated the financial condition of the government would improve.
(E) Subsidy cut-offs can be determined on the basis of income for the preceding year.

Answers

Answer: E. Subsidy cut-offs can be determined on the basis of income for the preceding year.

Explanation:

Since Thomas counters Rita's point stating that during the initial part of the season, subsidies are needed. On the other hand, the income for the year will be calculated when the year ends.

To counter Thomas, it should be noted that Rita can say that subsidy cut-offs can be determined on the basis of income for the preceding year.

Kilian Company's inventory balance at the end of the current year does not include $10,000 of inventory that was stored in a separate warehouse and accidentally excluded from the physical count. If the error is not discovered, the effect of this error on financial statements in the following year will be: Multiple choice question. overstated net income the financial statement will be correct understated assets, retained earnings, and net income overstated assets, retained earnings and net income

Answers

Answer: assets, retained earnings and net income understated

Explanation:

The assets will be understated because inventory is part of assets and if some inventory was not included, the inventory figure would be less than it should be meaning that assets are understated.

Closing inventory is deducted from Cost of Goods sold. If this inventory is not included in the income statement, the Cost of Goods sold would be larger than it should be and would therefore reduce the income more than it should have as it is an expense.

Net income would therefore be understated and this would translate to an understated retained earnings as retained earnings come from net income.

Your business partner feels that it is not important to get the business insured. Explain him the importance of insurance for business.

Answers

Answer:

The explanation is below.

Explanation:

Having an insurance for a business transfers the risk to a third party (insurance company).

The importances are as follows:

1. The risk or uncertainty of business losses is minimized. Through the premium paid to the insurance company, if any unforeseen circumstances happen to the business that is covered in the insurance policy, then the insurance company will reimburse the company.

2. Business continuity. Through insurance, any disruption will not lead to the business being folded-up.

3. Collateral for loan. The policy with the insurance company can be used as a collateral to secure a loan in a bank.

what do you need to know to make good career decisions?

if anyone's able to write me a paragraph (about 100-200 words) for this question, I'd rly appreciate it. if not, it's alright, maybe a few sentences will help. thanks in advance!

(this isn't actually business, it's career ed. just chose the subject closest to it).​

Answers

Answer:

Career is a very important thing in one’s life. Whatever career path you choose to follow, it will impact your life greatly. Your career will define your status in a society in addition to your lifestyle. In other words, your career will determine your social circle and relationships.Therefore, it is extremely important to choose the correct career path. From a very young age, we aspire to be something or the other. While someone aims to be a doctor, some wish to become a painter.

Explanation:

hope this helpa

I think there are two factors for making a career decisions:

1. You like that career

2. That career is useful in future (financially)

If any 1 of these is left out, you may don't like what you are doing or you may have to do something you don't like for a living (along side with your main career choice).

Firstly, you should research the following things:

1. How hard it is?

2. What future choices does it offers?

3. How much competition is there?

4. Will you be able to compete with the other students who have chosen that career?

5. Do you already have some knowledge about it or you have to start from scratch?

After answering these questions, you should be able to choose your career.

Thanks.

P.S.: I am not some expert, I just know a little. So, there may be some points that I don't know or forget to mention.

You are the executive director of the local animal humane society. A staff member you supervise has been working at the society for less than one year. At the 6-month, you discuss with this employee that they seem to have mastered the basic tasks of the job but not the more difficult tasks. You have noticed lately that they seem a bit disillusioned about the job and the process of caring for these animals that seem so sad to be in the facility. Based on the Situational Leadership Approach, which leadership style should you exhibit

Answers

Answer: Delegation

Explanation:

Delegation is one of the beauty of leadership. When a leader leads and wants to do everything, those under him would find it growing or come out of their shells but delegation would bring them out of those shell, expose them and expose or display the leader in them.

Another thing delegation does while making people lead is that it makes them value the products, job or organization than how they saw it previously.

As an executive director, I would love to delegate so they take those tough roles important

Othello Company understated its inventory by $20,000 at December 31, 2017. It did not correct the error in 2017 or 2018. As a result, Othello's stockholders' equity was:

Answers

Answer:

Othello company understated its inventory by $20,000 at December 31 2017

This error was not corrected In 2017 or 2018

Therefore as a result of this Othello stockholder equity was understated in the year 2014, December 31 and properly stated at 2015, December 31

If the Purchasing Power Parity (PPP) holds, even in the short run, then: Group of answer choices Quoted exchange rates should decrease over time Quoted exchange rates should remain constant over time Real exchange rates should decrease over time Real exchange rates should remain constant over time Real exchange rates should increase over time

Answers

Answer:

Real exchange rates should remain constant over time.

Explanation:

Price can be defined as the amount of money that is required to be paid by a buyer (customer) to a seller (producer) in order to acquire goods and services. Thus, it refers to the amount of money a customer or consumer buying goods and services are willing to pay for the goods and services being offered. Also, the price of goods and services are primarily being set by the seller or service provider.

Purchasing power parity (PPP) can be defined as an economic theory of exchange rate determination which states that, the exchange rates between currencies of two different countries are in equilibrium when their price level of a fixed basket of goods and services (purchasing power) are the same.

According to the flexible-price monetary model which was developed by Frenkel and Mussa in 1976, it states that the prices of goods are flexible while the purchasing power parity (PPP) is always constant i.e the real exchange rate is always constant over a specific period of time.

Hence, if the Purchasing Power Parity (PPP) holds, even in the short run, then real exchange rates should remain constant over time.

Kurt bought a vacant lot in a development that was 85% completed. When he started working with the builder to lay out where the house and driveway would lie, it was determined that he would need an easement because his driveway would spill over onto the adjacent lot by a few feet. What type of easement is this?

Answers

Answer: Dominant estate

Explanation:

Based in the description given in the question, the type of easement is a dominant estate.

The dominant estate refers to the parcel of real property which has an easement over another property. The dominant estate receives the benefit from another owner which is referred to as the servient estate.

Building Big Box is a home improvement store based in Kansas and has been responsible for introducing some of the most innovative new products for the home improvement marketing in the Mid-West region. The Johnson family founded the company fifty years ago, but they now realize they needed to convert the business into a corporation and establish functional areas within the company to handle various aspects of operations. The company is now considering expanding operations by building another facility in Canada. The Board of Directors has approved this move. Which functional area will be responsible for securing the necessary funding for the expansion

Answers

Answer: Finance

Explanation:

The functional area that will be responsible for securing the necessary funding for the expansion is the finance department.

The finance department refers to the department in an organization which is responsible for funds acquisition, funds management and planning for the expenditures on assets.

Since the company is expanding operations by building another facility in Canada, the finance department will provide the funds.

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